April is National Financial Literacy Month, a time dedicated to highlighting the power of financial knowledge. In 2026, this mission feels more urgent than ever. With Gen Z and Millennials navigating a complex landscape of digital finance and "survival spending," the need for hands-on money management skills has moved from "nice to have" to absolutely essential.

By the time PFD season rolls around, most people already know what it’s going toward. It’s not a question of “what should we do with it?” It’s “what needs to get handled first?” That’s the reality you see when you’re close to families, schools, and community groups across Alaska. That’s the part we see close.

Every Alaskan looks forward to PFD season. In Alaska, the PFD isn’t just "bonus money" -- it’s the wood pile for the winter, the new set of tires before the ice hits, or welcomed relief after a long summer of working. We all know the feeling of watching that balance hit our account—and then watching it disappear twice as fast. But, what if the math worked in your favor and you could get paid twice?

Gen Z doesn’t fall for scams because they’re careless or naive. They fall for scams because the scams are built inside the platforms they use every day — shopping, messaging, dating, job hunting, investing.