HUNTINGTON BEACH, Calif. (September 16, 2015) – NuVision Federal Credit Union today announced that Barbara A. Barry has joined the organization as Chief Member Experience Officer (CMXO). In this new role, Barry joins the credit union’s Executive Leadership Team and reports directly to Chief Executive Officer Roger Ballard.

“This is a new, key position created to support the implementation of NuVision’s member-centric strategic vision,” said Ballard. “We are thrilled to have someone of Barbara’s talent and expertise to take on this important role, and we look forward to her many contributions in the years ahead.”

Barry is a skilled marketing professional with a broad range of experience spanning financial services, consumer products and consumer services industries. Throughout her 30-year career, she has established a strong track record of leadership and success in the areas of executive management, marketing, sales and operations. Previous roles include Chief Marketing Officer of Jenny Craig International in Carlsbad, Calif., Vice President of Marketing at Bally Total Fitness in Chicago, Ill., and Chief Marketing Officer of Mitochon Systems in Newport Beach, Calif. In addition to running her own business as a sought-after marketing consultant, Barry also has significant experience in leading and growing national advertising and digital marketing firms.

Barry holds an MBA in Marketing and Business from National University, and a BA in Fine Art from California State University in East Bay. She is a former Board Member of the YMCA of Orange County and the Newport-Mesa Family YMCA.

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